I think you missed the joke for the text. You see Ravenholm die hards "want" to go to Ravenholm. It is a backward post on purpose, because I like going there where as the initial saying means the opposite. Either way I could go for both, but my version is meant to make HL 2 players laugh given it is a spin off from the original saying.
Aside from the meaning in my post, you really got a good start on that. Depending on if you are going with straight up black and white, or color you could get the Ravenholm part to look like this...

Otherwise all I could think of adding is some goth/grave side crosses popping up behind all the text as a kind of back drop. But your off to a great start regardless.